Abstract

This study will get acquainted with the net mass media exposure off political commentary and you will depiction of females, as political individuals and you will voters, during the electoral strategy away from 2021 in Albania and you may introduces a couple search inquiries for that it, the help of its a sex position. The analysis spends an effective qualitative strategy. Mass media articles investigation is utilized towards the study off 1420 on line blogs, out of fifteen portals, 7 Tvs, and you can 8 hit. The results reveal that governmental individuals are the topic of an excellent gendered depiction within the mass media. Female found faster timeframe, a lot more run personal life in place of elite, and on “soft” issues; young individuals take notice for being “surprise” or “clean” candidates; political class leaders follow the exact same gendered discourse, the fresh narrative off governmental candidates’ attention, and you may objectives for women voters means the antique part; lady candidates’ looks and appear are targeted from the mass media; and you may sexist vocabulary promotes hate address and derogatory statements. To add to so it picture, certain women people give the fresh new gender stereotypes’ online game in order to interest the electorate, since there is almost no meditation because of the news towards problematics out of sex depicting in electoral promotion.

Addition

Mass media treats men and women in a different way, across the globe, also it turns out this is in identical line which have the participation in governmental processes. Sex stereotypes occur in both processes, which have guys being significantly more obvious and dominating, leading to faster profile for women and correspondingly reduced political success (Brand new Electoral Education Network, 2012). Læs resten →