Weaknesses

As popular and successful as Facebook has been, the site is not without its flaws. Facebook has been involved in a handful of privacy scandals in recent years, one of which very significantly involved the political strategy firm Cambridge Analytica (Granville, 2018). The firm had gained access to 50 million Facebook profiles while working on Donald Trump’s 2016 presidential campaign, which could then be used to create more effective political advertisements targeted to specific users by examining their “personality Women’s Choice dating app, motives, lifestyles, and attitudes and opinions” (Tuten Solomon, 2018, p. 41), a marketing tactic known as psychographic segmentation. Unfortunately, this wasn’t the first instance of Facebook violating the privacy of its users, and it’s likely not the last. Læs resten →